As part of a group project, my peers and I designed three deliverables tailored to Aritzia’s in-house line, Sunday Best, for Fall/Winter 2024. Through in-depth industry research, we created a brand profile, target market, merchandising strategies, and three line plans supported by historical data, fabrications, pricing, and more.
In collaboration with Victoria Holman, Lopamudra Sunkara, and Billy Guan
COMPANY, CUSTOMER, and Trend Research
Deliverables
